Mobile Fresh Air | 3 weeks individual project | Dec. 09
This project was the final assignment of First Year MA Colloquium course by Ramia Maze & Martin Avila. This year course's theme was [Un] Real Estate.
As final design brief tutors asked us:
"Identify an instance (site/situation) in which a particular value (or struggle among values) is evident. Consider the actors/factors involved – materiality, activities, geography, temporality, histories, cultures, biotopes, (non)humans, etc. Your task is to design for one or more observers/participants to reassess his/her value judgements and/or to become engaged in an activity that alters the mechanisms through which value(s) are constituted. Perhaps exposing, amplifying, redistributing, recording, erasing, explaining, multiplying value(s)... Your design should involve the intervention of an artefact/thing, or set of artefacts/things, that relates to the value(s) identified, in order to alter observer/participant experience."
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Mobile Fresh Air: A protest reaction to having right for fresh air
background:
People have forgotten about free access to clean water. They buy mineral water in stores as a habit. They buy not because they have polluted water, they get this attitude as common and they have different choices to buy a basic need, clean water! They can prefer to buy a water from north of Sweden or north of Norway or some resources in Switzerland!
question:
Will they forget about fresh air, like clean water as soon as possible? Will they buy fresh air as a product in a bottle with different brands and from some clean and fresh resources in the world just as a habit?
reaction:
I made the same situation for those people who come and buy mineral water as a daily habit. I put the artifact in refrigerators of chain stores like Pressbyrån, 7eleven, ICA, etc. In Hornsgatan, the most polluted street in Sweden.
Will Sweden community as a social society which respect these kinds of values historically and traditionally, react to this protest artifact?
according to experiences of visitors of artifact in stores, most of them, thought no point for having such a this product in Sweden, but maybe in Mexico city! This is the same approach before water bottles get a big daily product in stores over the world.
I designed a kind of protest artifact to make people aware of future they make, the future that they just buy without thinking! Even a cheap fresh air from north of Sweden!




